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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

With Griffith Business School&#39;s Bachelor of International Tourism and Hotel Management/Bachelor of Business, you can multiply your career options. In as little as four years, you can graduate with two degrees and a unique skill set that will give you an edge in the employment market.You can, for example, combine Human Resource Management with Hospitality Management to gain the skills needed to work in human resources in a high-end resort or consider merging skills in Innovation and Entrepreneurship with Tourism Management and start your own tourism business.

Start your journey towards an international career in hospitality management. Study core business and tourism courses, then customise your learning with a broad choice of majors and electives, including marketing, finance, and international relations.

Bachelor of International Tourism and Hotel Management/Bachelor of Business

Digital Marketing

Promotional Communication: Advertising, Publicity and Marketing

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Marketing Principles: Trading and Exchange

Marketing Analytics

Principles of Marketing

In just two decades, digital media and the world wide web have fundamentally altered the operations of businesses around the globe. This course gives you a strategic-level working knowledge of digital and social media marketing. The course further introduces best practices in acquiring, communicating with consumers, and retaining customers on the internet. The course examines digital technologies and their impact on, and implications for, marketing strategy, consumer behaviour, market segmentation, advertising and media planning. Pre-Requisites: NIL. Co-Requisites: NIL. Students should not enrol in this course if they have previously completed 3040MKT Digital and Social Media Marketing at Griffith University.

Venture into the online marketing arena and test a variety of strategies.
Track trends in contemporary e-marketing. Oversee the development of a digital marketing plan. Consider how your approach would change on B2B and B2C online marketing campaigns.

Digital and Social Media Marketing

Retail marketing is an exciting area of contemporary business. This course emphasizes attracting customers to a diversity of retail forms, and the elements which facilitate informed consumer choice. It is critical for all businesses (including manufacturers and wholesalers) to understand and utilise retail marketing theory to sustain retail brands. Through this approach you will develop strong foundations in specific aspects of retail marketing such as creating customer loyalty through visual merchandising, store design, price promotions, and merchandise assortment. You apply retail marketing theory to relevant and practical retail issues with these experiences providing you with a skill set essential to your business career. Students should not enrol in this subject if they have previously completed 2036MKT Retail Marketing at Griffith University.

Expose yourself to retail marketing theory.
Investigate the changing state of the retail supply chain. Get a sense of the legal, social and economic factors that impact the retail sector. Ask how retail marketing practices can be improved.

Retail Marketing

The aim of this course is to provide students with an understanding of how government, not-for-profit and commercial organisations can apply marketing and consumer behaviour principles to promote behaviour change for improved health and wellbeing.You will discover a cross-disciplinary approach to addressing social challenges; principles of marketing; social marketing; fundamentals of consumer behaviour; social marketing intervention; formative consumer research; industry practitioner perspective; tools of communication and behaviour influence; behaviour change metrics and evaluation.UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a second-year course from UniSA Online’s Public Health degree.  Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Marketing for Health and Wellbeing

This course applies the principles of marketing to oneself. As such, broad topic areas include the self-marketing mix, self-marketing research, self-marketing tactics and implementation and self-marketing evaluation. In doing so, students learn how to develop, manage and sustain positive self-images/brand that are well-received in the &quot;real world&quot;, both on a professional and personal basis. Students should not enrol in this subject if they have previously completed 3029MKT Self-Marketing at Griffith University.

Self-Marketing

This subject introduces marketing to postgraduate students from diverse discipline areas. It initiates students into the marketing discipline by highlighting the principles fundamental to both consumer and business decision-making. Students acquire knowledge of marketing theories, frameworks and strategies, which equip them to analyse, evaluate and create strategic initiatives in the marketplace. Students have opportunity to hone their professional skills in leadership, collaboration and problem-solving in communications with their peers and industry clients. Please Note: If it’s your first time studying a Curtin University subject, you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.Find out more about the <a href="https://academicintegrity.curtin.edu.au/" target="_blank">Academic Integrity module</a>.

Synergising Marketing

Marketing for behaviour change offers a framework for designing effective behavioural change programs which can be used to change social, environmental and financial behaviours. This course brings together a range of skills required by government, not-for-profits and behaviour change consultants to effect positive behaviour change programs to stem a wide range of societal issues. ﻿Students should not enrol in this subject if they have previously completed 3007MKT Marketing for Behaviour Change at Griffith University.

Leverage your marketing knowledge to push for social change. Explore why governments and non-profits implement social marketing campaigns. Highlight traditional marketing principles and techniques that can address problems like drinking and littering.

Marketing for Behaviour Change

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Marketing to the World

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

Integrated Marketing Communications

Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.

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