Open Universities Australia

Student Hub home

Plan and enrol

Statements

Apply for Special Circumstances

Change major, minor or specialisation

Discontinue your degree

Take a leave of absence

Request an enrolment change

Change your studies

Paper FEE-HELP application form

Provide parent or guardian consent

Complete online forms

Manage your account

Study essentials

Key dates

Access LMS

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

University certificates

Pathways and pre-university

Single subjects

Microcredentials

Short courses

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

How to enrol

RPL and credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

International students

Getting started

Student loans

Study allowances

Commonwealth supported places

Fees

Financial options

Disability support

Elite athletes

Exams

Natural disaster support

Special Circumstances

Study preparation

Student support

Support

Your studies

Advice

13 6736

Study online with RMIT University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Explore marketing as both a management activity and a consumer-oriented philosophy. You’ll evaluate customer needs, compare market segmentation and positioning strategies, and learn to use marketing mix tools for competitive advantage. Emphasising ethical and cultural considerations, the course also fosters critical thinking and teamwork skills, preparing students for success in the dynamic field of marketing management.

Apply advanced insights to the core principals of marketing. You’ll deep dive into brand, product, and consumer behaviour. Gain skills in data and marketing technologies. Build strategic expertise. Stay relevant in today’s shifting business landscape.

Master of Marketing

Develop the skills to drive transformative change, utilising data analytics for consumer insights and optimising marketing performance. You will learn to apply data-driven decision-making alongside creative digital strategies, enabling you to stay ahead and achieve objectives in a competitive market. Gain certification in selecting marketing technologies, including AI, machine learning and automation, guiding you through the process from concept development to implementation.

Get ready to steer organisations through the rapidly evolving digital world. You’ll learn about the drivers and barriers to success in digital marketing. Topics include analytics and marketing technologies. Build your leadership approach.

Graduate Certificate in Digital Marketing Leadership

Digital Marketing

Brand Management

Digital and Social Media Marketing

Integrated Marketing Communications

RMIT University Digital marketing Courses & Degrees | Open Universities Australia

Course results for RMIT University Digital marketing Degrees

Need help choosing a course?

Related searches

Keep track of your favourites

Create an account