Image, Text and Culture
UndergraduateGRF-CMM1912024
Previously GRF-CMM19
Course information for 2024 intake View information for 2025 course intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Loan available
- HECS-HELP and FEE-HELP available
Image, Text and Culture
About this subject
This subject serves both the general function of enhancing your understanding of how texts and textual systems work and introduces students to the key concepts and theories used in the analysis of the visual media and cultural forms.
- Introduction to semiotics and discourse analysis
- Concepts of narrative and genre
- Television Genres
- Historical research and considerations of television
Please note: This subject was previously known as Text and Culture.
This subject presents you with methods for analysing and critically evaluating cultural texts. Block One provides an introduction to semiotics and discourse analysis with emphasis on advertising and visual texts. Block Two introduces you to the concepts of narrative and genre with examples drawn from television texts, while Block Three focuses on television genres. Block 4 explores research methods for the historical research of television texts. This subject will enhance your understanding of how texts and textual systems work while also introducing you to concepts and theories used in the analysis of the media texts and discourse.
- Analysis Task (40%)
- Research Essay (50%)
- Quiz (10%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
No entry requirements
Equivalent subjects
You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
GRF-CMM19 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-ART-DEG
UndergraduateGRF-COM-DEG
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