Bachelor of Business with a Major in Marketing

Digital Marketing:

Be ready for the future of digital marketing as you learn how to plan, implement and measure digital campaigns. 

Marketing Innovation and Branding:

Identify trends and develop innovative solutions for brands. 

Marketing Research, Data and Insights:

Take the lead by being equipped to develop and analyse marketing intelligence to inform business and marketing strategies.  

Consumer Behaviour:

Gain an insight into the decision-making process of consumers, and how to influence and support it in both profit and not-for-profit contexts. 

Marketing Communications:

Get set to develop marketing communications which hit their targets. 

On successful completion of this Course students will be able to:

1. Define and integrate theoretical principles applicable to marketing and apply those principles in a range of practices.
2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts.
3. Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line.
4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas.
5. Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience.
6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies.
7. Work collaboratively in diverse groups.

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.

Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Recommended study pattern

A total of 24 units are taken to complete the Bachelor of Business with a major in Marketing, including six core business units, two capstone units, eight Marketing major units and eight electives. In capstone units you combine the skills you'll learn throughout your degree and apply them to practical scenarios to solidify your knowledge. You'll collaborate with your peers and solve real business problems, giving you the confidence to step into the workforce with practical experience.

Core Business units

• Learning and Communicating for Innovative Business Practice (COM10011)
• Financial Information for Decision Making (ACC10007)
• Economic Principles (ECO10004)
• Introduction to Business Information Systems (INF10003)
• Introduction to Management (MGT10001)
• Fundamentals of Marketing (MKT10007)

Capstone units

• Advanced Innovative Business Practice (BUS30024)
• Industry Consulting Project (BUS30009)

Marketing major units

• Frontiers of Digital Marketing (MKT20032)
• Marketing Research and Analytics (MKT20019)
• Integrated Marketing Communication (MKT20021)
• Marketing and Innovation (MKT20031)
• Consumer Behaviour (MKT20025)
• Marketing Strategy and Planning (MKT30016)
• Innovative Branding (MKT30017)
• Marketing Insights (MKT30018)

Recommended electives

• Planning for Career Success (CAR10001)
• Sports/ Advertising/ Media (MDA20011)
• Events Management (PUB30001)
• Critical Thinking in Management (MGT10002)
• Public Relations Theory and Practice (PUB20002)
• Big Data Management (INF20016)
• Organisational Behaviour (MGT20007)

Award requirements

To qualify for the award of Bachelor of Business (Marketing) students must complete 300 credit points comprising of:

• Eight [8] prescribed Bachelor of Business core units of study (100 credit points)
• Eight [8] units of study from the Marketing discipline major (100 credit points)
• Eight [8] units of study (100 credit points) comprising of a second major or co-major, and/or advanced minor and/or minor/s, and/or electives.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $45,426

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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Completion or partial completion of an approved tertiary qualification (including diplomas, advanced diplomas, associate degrees and degrees). Additional performance criteria and prerequisite requirements may also apply.

Diploma entry pathways

Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and provides advanced standing to the second.

Credit available may vary depending on the major selected within any given degree but in most instances you may receive up to 8 unit credits.

Our Course Consultants will step you through the process of entry and credit using previous study.

2022 Guaranteed Entry ATAR: 60.

Successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification.

VCE prerequisites:

Units 3 and 4: a minimum study score of 25 in English (or equivalent) or 30 in English (EAL).

Applicants without a formal qualification but with significant and relevant work experience and appropriate English language skills, or a suitable Special Tertiary Admissions Test (STAT) result, will be considered if they can demonstrate that they can undertake the course with a reasonable prospect of success.

Credit transfer

Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for credit.

Applicants who have completed a Diploma in a related discipline may be eligible for credit of up to 8 units; the equivalent of a third of the course. Students admitted to the course with prior tertiary studies that satisfy part of the academic requirements of this course may be eligible for academic credit of up to 16 units.

Recognition of Prior Learning

Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis. Speak to a Course Consultant about applying for RPL.